Jan 1, 2009

Adsense and the Surfer

wordpress adsense system version 2

AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don’t look at a flashy banner because they think they'll be losing their time with it.

We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical "no fluff, just stuff" situation. And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.

blogging to the bank
Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could "Do no evil" actually work in today's cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you're actually likely to be interested in and click means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.

May 13, 2008

Blogging Wars - Wordpress Vs Blogger

Wordpress Adsense System
There's a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has "too many" options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I'm always asked the question "Is Wordpress better than Blogger?". The answer, of course, is "Yes". But to really understand why, it's important to look at both blogging platforms side-by-side and see which one you really need.
Here's the comparison scale:

1) Ease of Set-up And Use

Yes, it’s much easier to set-up a blog with Blogspot.com and get your own Bloggger account. You can be done in 10 minutes flat. Once you're set-up you can start posting immediately. If you want to add a designer's touch to your blog, there are also tons of blogger templates available for free.
Installing Wordpress however can be a major headache if you don't know what you're doing. Since you're going to host it on your own account, you'll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.

However, if you know which hosting account to get, you can choose one with Cpanel included. With Cpanel, you can do a one-click installation, upgrade and removal of your Wordpress platform.

2) Customization & Advanced Use

Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With Wordpress, not only can you add categories, you can also display each category differently on your main page. In fact with the correct plugins you can even turn your Wordpress into a magazine-like portal.

Publishing with Blogger can be a pain in the ass. It can take forever to post articles, especially if you’re making changes to the entire website. With Wordpress, publishing is much faster, although if you load your system with all kinds of bells and whistles it can be just as frustrating. With a Blogger account, you can get additional features like "Shout Boxes" that improve interaction on your site. You can also get pretty themes and nifty little tools that you can add to the core template files. However, that's as far as you can go with Blogger.

With Wordpress however, the sky is the limit. As cliche as that may sound, not only can you get themes, additional "plugins" and advanced tools, you can also extend Wordpress to far beyond just a blogging platform.
The talk today is about using Wordpress as a complete, user-friendly Content Management System or CMS.

4) Copyrights and Ownership of Content

I started with Blogger and I won’t say that it’s bad. But after a while I started to get frustrated with Blogger, and here’s why: Google Owns Your Content
Google has the authority to shut down your account without warning if they don’t like what you’re blogging about. You don't have absolute control over your own blog. With Wordpress, you own the domain name and the blog is hosted on your own account. You have full control over your content.

With the self-hosted version of Wordpress (not Wordpress.com), you're free to write about anything you want, and use the software in any way you want. Yes, Blogger allows you to publish to your own domain, but they still own the database that holds your content! Don't forget that!

5) Search Engine Optimization and Traffic

There's this propaganda that since Google owns Blogger, they tend to favor Blogger accounts. I won't say that this is illogical, but from my experience, there's no such favoritism.

I've heard as many stories of getting indexed fast and ranking high in search engines from both Wordpress and Blogger users. As long as the content is good, the spiders will come.

When you post in Blogger, you can only “ping” a limited amount of sites, whereas with Wordpress on your own domain you can ping as many blog directories as you want, and start getting more traffic.
As a conclusion, I would say that Wordpress is only slightly ahead in terms of optimization for search engines, and building large amounts of traffic.

6) Money-Making Potential

There's no doubt that it's easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With Wordpress, it can get tricky. The default installation is not enough. You'll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there's even "Adsense revenue sharing" plugins around that allow you to share ad revenue with other contributors and writers for your blog.

When you start using Wordpress to build your Adsense websites, you’ll soon discover what I mean. It’s something you need to experience for yourself. I can tell you one thing though – when you go Wordpress, you don’t go back.

About the Author
Gobala Krishnan is the author of Wordpress Adsense System, the unique beginner's guide to building content-rich Adsense websites with Wordpress. You can download two free chapters of his book at http://www.easywordpress.com/